One operator. Four disciplines. One integrated read.
Cersosimo & Associates is where founders hire the senior operator they can’t afford to hire full-time — one person who runs the tech stack, the marketing engine, the CRM, and the human decision layer as one connected system.
Founder of seven companies across seven disciplines.
Molecular Influence and Elemental Influence.
Cersosimo Decision Science & Engineering — the productized behavioral IP arm.
Email data intelligence. Fortune-100 client base, $5M+ ARR today.
Healthcare operations. Multiple eight-figure acquisition offers, $15M+ annual revenue.
Patented pharmaceutical biochemistry. 50-product portfolio.
Commercial-grade real estate platform.
Personal-brand and thought-leader media house.
Industry association. Regulated-market organizing.
Natural CPG. Founded and formulated; now under current ownership with ORM brand support.
Three kinds of leaders end up in this room.
The founder stuck on execution
You're running $1M–$30M in revenue and you can't afford a full CTO plus a full CMO plus a full COO plus a data lead. You need one senior operator who covers the disciplines you can't hire individually — and who reads the human decision layer too: why deals stall, why teams drift, why buyers ghost.
The speaker or thought leader
Your expertise is real and your content is good. What's missing is the business underneath it — the productized offer, the tech stack, the marketing engine. You don't need another coach. You need the person who has built that machine before, for his own IP and for others.
The association or mid-market leader
You need a strategic operator on an interim or fractional basis — someone who can walk into an organization mid-motion, read the systems and the people, and run the parts that are drifting.
What all three have in common: they don’t want a consultant who hands them a slide deck and leaves. They want an operator who builds the system alongside them.
Three ways in.
The Systems Sprint
An audit and fix of the operating systems inside your business — tech stack, CRM, marketing engine, brand, and the buyer decision layer — ending in a 90-day execution plan and one implemented quick win.
Fractional Operator
Russ is your part-time senior operator. He runs the parts of the business you can’t or won’t — typically two days a week embedded, with async between.
IP Productization
You have hard-won expertise that isn’t a scalable product. Russ turns it into one — the same way he productized his own behavioral IP and built the offerings inside four prior companies.
Engagements typically start in the mid-five figures. Retainers start in the low five figures per month.
Every fractional executive is missing the same layer — the one that decides
Most businesses don’t fail because they’re bad at any one thing. They fail because the tech and the marketing and the sales pipeline and the founder’s blind spots are all being solved in isolation, by different consultants who never talk to each other.
Russ is not a generalist. He’s a systems-thinking operator with proprietary behavioral IP — the research and product platform behind Cersosimo Decision Science & Engineering. When he walks into your business, he’s not guessing about buyer decisions, team dynamics, or founder blind spots. He’s reading them against a body of work almost no other operator has.
“I have worked with marketing and public relations companies for decades, and none have compared to this team. By far, they deliver more than promised. In a niche market where what I do is widely unknown, this company has been systematically helping make my presence in the industry known. Well known. Since retaining this company I have been able to accomplish more than I ever have before and my business is consistently and organically growing while I am actually paying much less than I ever have before. I can’t say enough positive here. If you want to get out there, get known, grow your sphere of influence and your company, hire this group now. Don’t wait.”
Bring an operator into the room.
Thirty minutes. You describe where the business is stuck; you leave with an honest read on whether this is a fit.
Book a discovery call